HB Original is the benchmark Bavarian beer in 33 cl: a reference with strong cultural appeal, perfect for venues that want to bring German brewing tradition to their menu.
Few beer brands evoke a place as powerfully as HB, short for Hofbräuhaus, the historic Munich brewery. Putting HB Original on your menu means offering customers a product with a genuine connection to one of Europe's most celebrated brewing traditions, instantly recognisable even to those who do not know the full story.
Bavaria and its beer culture are a global reference point: Oktoberfest, the great steins, the spirit of German conviviality. HB Original brings that world to life in a 33 cl format that sits naturally on any drinks list, from a traditional restaurant to a modern pizzeria.
For businesses looking for references with a strong geographical identity, HB speaks for itself: the brand is part of Bavaria's cultural heritage and is recognised by international customers without any introduction needed.
HB Original is the benchmark Bavarian beer in 33 cl: a reference with strong cultural appeal, perfect for venues that want to bring German brewing tradition to their menu.
