Dreher Lemon Radler combines beer and lemon in a 33 cl format that adds a fresh, familiar option to the offer of bars, restaurants and pizzerias serving an Italian clientele.
Radler is a well-defined category in the beer world: a blend of beer and lemon juice or flavouring that has found a strong following among Italian consumers, especially during the warmer months. Dreher Lemon Radler brings this proposition under a brand your customers already know, making the choice easier at the point of order.
For Italian bars and restaurants abroad, adding a Dreher reference to the menu means working with established brand recognition, without having to build customer trust from scratch. The 33 cl format is practical for table service and bar counter, with simple stock management.
Dreher Lemon Radler sits naturally alongside standard lagers in a foodservice range, offering a flavour alternative for customers who want variety without stepping outside a trusted Italian brand.
Dreher Lemon Radler combines beer and lemon in a 33 cl format that adds a fresh, familiar option to the offer of bars, restaurants and pizzerias serving an Italian clientele.
