Orzoro Nestlé soluble, 120 g: a classic of the Italian barley drink tradition, sought out by Italian customers in venues and grocery stores across Europe.
Soluble barley drinks have deep roots in Italian food culture: for decades, they have been one of the most common coffee alternatives in Italian homes and bars, and Orzoro is the name Italian consumers associate with this category without a second thought. Stocking a brand this well established means meeting demand that already exists, with no need to build trust from scratch.
The 120 g pack works well both on the shelf of an Italian grocery store and in venues looking to offer a familiar breakfast alternative. A product that speaks for itself, backed by the recognition the Nestlé brand carries on the Italian market.
Orzoro Nestlé soluble, 120 g: a classic of the Italian barley drink tradition, sought out by Italian customers in venues and grocery stores across Europe.
