PERUGIA ROSSANA CARAMELLO SALATO GR 150

Rossana is a name that needs no introduction: its packaging is instantly familiar to generations of Italian consumers. The Caramello Salato variant by Notte Rossa brings this classic up to date with a flavour profile that reflects one of the strongest trends in confectionery today, where the sweet-salty contrast has built a wide and loyal following.

For bars, delis and Italian speciality shops outside Italy, this product works on several levels: it is an effective impulse buy near the till, a natural pairing with coffee or an after-dinner treat, and an item that Italian customers actively seek out when they are away from home.

The 150 g format is easy to display and manage in terms of shelf rotation, with minimal waste and a presentation that adds character to the point of sale.