SUNSILK BALSAMO RICCI ML 200

Choosing branded lines for the personal care shelf is not just about range width: it is a direct response to what Italian customers look for when they walk into your store. Sunsilk is a brand that has been present in Italian homes for years, and the Balsamo Ricci 200 ml addresses a specific customer segment, those with curly hair, which is often underserved by competing ranges.

For Italian grocery stores abroad and for retailers looking to differentiate their offer, stocking targeted products like this one increases the relevance of the range and meets specific customer requests. The 200 ml format offers good shelf visibility and a practical balance between space used and value delivered to the end consumer.

• Sunsilk: well-known and easily recognisable brand
• Dedicated curly hair line, a specific and underserved segment
• 200 ml format with strong shelf presence
• Suited to Italian stores looking for a targeted personal care range